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wheelWISE: Building a New Generation of Responsible Road Users
Executive Summary The teenage brain—a remarkable work-in-progress—faces a mismatch between its fully developed reward center and its...


E-Bike Liability: The Million-Dollar Risk Most Parents Don’t Know They’re Taking
Here's what should keep you up at night: In Los Angeles last year, the parents of an 11-year-old e-bike rider agreed to a $1.5 million settlement after their daughter's 12-year-old passenger was killed in an accident. That's not a typo—$1.5 million.


WheelWISE and Responsible Driving School Forge Innovative Partnership to Transform Teen Road Safety
For Immediate Release Unique collaboration creates comprehensive safety pathway for today's multi-modal teens. Hinsdale, IL –...


The WISE Learning Model: Kids Get It
The WISE learning model—Wonder, Investigate, Share, Empower—perfectly meets teens where they are: on their phones, watching videos, and...


From Shin Scars to Speed Scares: Why E-Bikes Make Us Miss Metal Pedals
Remember when you were a teenager, cruising around the neighborhood on your trusty bicycle with those metal pedals that seemed...


Win an E-Bike or E-Scooter. Be Sigma (that means awesome).
Let’s face it: e-bikes and e-scooters are everywhere, and teens are *riding them anyway*—whether it’s their own or hopping on with...
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